From One Instagram Like to a Little Bit of Magic - An Update

The Paint Along Lady Session

A few weeks ago, I wrote about how one small moment, a single Instagram like, sparked something special. Since then, we’ve seen exciting growth across the board, and I wanted to share a little update on how things are going.

🌿 Our Followers Are Growing

More and more people are discovering Gingham Florals each week, and it’s been amazing to see our little community bloom. Thank you for every like, comment, share and of course your purchases, your support means the world.

📈 400 Views on One Post

One of our recent Instagram posts reached over 400 views, a big leap from where we started. It's a sign that our content is resonating and that there’s real interest in the fragrance and design journey we’re sharing.

🛍️ Sales Are Picking Up

We’ve also seen a lovely increase in website sales, and we’re so grateful to every customer who has chosen to style their space with our handcrafted home fragrances.

Excitingly, our Etsy store is starting to gain traction too. More eyes are finding our layered mists, oils, and potpourri, slowly we’re beginning to build a presence in that space.

💬 What This Tells Us

• Authentic, creative content connects.

• People are looking for beautiful scents with a story.

• The little things (like one Instagram like) do lead to something bigger.

🌼 What’s Next?

We’re planning more behind the scenes content, scent styling tips, and deeper looks into how we create our seasonal collections.

Thank you for being part of this journey from one Instagram like to real momentum. We’re just getting started, and your support brings the magic to life!

🌸New Tagline! Fragrance of Outstanding Natural Beauty

We chose "Fragrance of Outstanding Natural Beauty" as our brand tagline because it reflects everything Gingham Florals stands for and where we come from.

🌿 Inspired by Nature

Our fragrances are crafted to evoke the beauty of the natural world, windswept coastlines, blooming orchards, woodland cabins, and flower-filled promenades. Each scent is a tribute to the landscapes we love, particularly the ones close to home.

🏞️ Rooted in Gower

We’re proudly based in Mumbles, on the edge of the Gower Peninsula the very first area in the UK to be designated an Area of Outstanding Natural Beauty (AONB). It’s a place that inspires everything we create: fresh air, salt spray, wildflowers, and a sense of peace and place.

✨ A Slogan with Meaning

Our tagline is a nod to Gower’s protected landscapes, but also to our belief that fragrance can be just as transporting and restorative as a beautiful view. Each product is designed not just to smell lovely, but to create atmosphere, elevate your mood, and bring nature indoors.

"Fragrance of Outstanding Natural Beauty" is both a promise and a philosophy that what we make is rooted in nature, layered with artistry, and created with love in a truly beautiful part of the world.

Oh, before I forget, the picture at the top of this post is from last week when I attended a painting workshop with the Paint Along Lady

It was so much fun and I was rather proud of my Giraffe! If you get chance take a look at their socials and see everyone else's creations!

I'll be back with an update when we reach 300 followers on Instagram until then take care

Danielle x